The Gloves are Off: INEOS Automotive Dares to Be Different with Bold Grenadier Campaign
In a landscape cluttered with vehicles that often blend into a sea of sameness, INEOS Automotive is making a statement. On 7 April 2025, the company officially launched its provocative advertising campaign titled ‘Us vs. Them’, aimed at shedding light on the unique personality of the Grenadier 4X4. This is not just another vehicle; the […]
Can The Jeep® Avenger 4xe Be An Adventurer’s New Best Friend?
The introduction of the Jeep® Avenger 4xe is a potential game-changer for overland enthusiasts, adventurers, and city dwellers alike. This compelling vehicle marries urban efficiency with legendary off-road capabilities, perfectly aligning with the outdoor spirit of its drivers. As someone who immerses themselves in the wild, hikes up rugged trails, or explores cities, let’s take […]
Unleashing Adventure: The New Ram 1500 RHO and Laramie Night at the Brussels Motor Show
The Brussels Motor Show is setting the stage for thrill-seekers and off-road enthusiasts alike as it introduces two head-turning models from Ram Trucks: the all-new Ram 1500 RHO and the striking Laramie Night Edition. Designed to redefine the driving experience for those with a passion for adventure, these pickups combine power, style, and advanced technology […]
INEOS Quartermaster Kaiju — Following the Call of the Wild
In the land down under, where the wild stretches between sand and surf, a mechanical behemoth has been unleashed. INEOS Automotive, has conjured up something truly monstrous: the Quartermaster Kaiju. It’s not just an off-roader, it’s a declaration of war on mediocrity. So, what have they dreamt up now? Well, they’ve taken a Grenadier Quartermaster […]
Life’s best journeys don’t always have to be at ground level
Imagine, if you will, navigating the wilds in a classic Land Rover Defender—rugged, noble, and as stubbornly British as a stiff upper lip in a downpour. Now, add to this icon of intrepid exploration a rather marvellous contraption: the Alu-Cab pop-up roof. Yes, you could rough it on the ground among the creeping critters and […]
Great News! INEOS Automotive revs up production once more
Buckle up, folks, because the INEOS Grenadier and Quartermaster are roaring back to life in early January 2025 after a troublesome ride through a critical supply shortage. “It’s great news that a solution has been found so quickly,” says Lynn Calder, CEO of INEOS Automotive. “Automotive supply chains are extremely complex but we were not […]
Simple question: is the Quartermaster good at overlanding?
The disbelief on a Defender driver’s face (and their quickly retracted hand) when he or she mistakenly does “the Land Rover salutation” upon seeing me approach in a Grenadier, never fails to amuse me. To add a pinch of salt to their wounded pride, I always make a point of returning their gesture with an […]
QUQUQ announces brand new camping box for INEOS Grenadier
QUQUQ is internationally recognised for their camp boxes which turn a wide range of commercial vans, family estates, and 4x4s into campers. The arguments in favour of the QUQUQ solution include quick installation (literally within minutes), double bed, twin burner stove, fridge, and even a sink complete with running water. Consequently, it didn’t come as […]
