Three parallel model lines, sixteen generations, hundreds of variants, and almost 14 million vehicles built: This year, the Toyota Land Cruiser celebrates its 75th anniversary. It is a tool, a promise, a global citizen and a legend all at once. And, quite simply, it is also the vehicle that helped propel Toyota to worldwide success.

An Impossible Mission

It is July 1951. Although it is still early morning, Ichiro Taira is drenched in sweat. Partly from the physical effort, but mostly from the tension. Beneath the wheels, the loose black volcanic rock shifts and tumbles away. The vehicle lurches violently from side to side, the steering wheel tugging relentlessly at his arms. Behind him lie some 1,300 nerve-racking metres of climbing along the old pilgrimage trail on Mount Fuji. Ahead, the sixth station slowly emerges from the haze. The six-cylinder engine roars, the transmission howls. In front of him lies the goal. Behind him, the abyss. Then, at last, one final surge forward. Success. He has achieved what everyone believed impossible. He has demonstrated what this hastily assembled four-wheel-drive prototype, built in just five months, is capable of. What Toyota is capable of. He and his superior, Hanji Umehara, are convinced: If it works here, the world will be theirs. And all this despite Toyota having only narrowly escaped bankruptcy, while Japan itself is only just beginning to recover from the devastation of war and surrender.

But how did it come to this? On 25 June 1950, North Korea invaded South Korea, triggering a devastating conflict that would last for three years. The United States and the United Nations came to South Korea’s defence. Japan, still under American occupation, became the logistical hub for military operations throughout Southeast Asia. With US forces heavily committed in Korea, the decision was made to allow Japan to establish its own security forces. These new National Reserve Forces required a light, durable off-road vehicle. Japan’s surviving automotive manufacturers were therefore invited to develop one.

Toyota joined the competition. With both time and materials in short supply, the company simply raided its own parts shelves, combining proven components from several of its commercial trucks. The result was an ingenious, if somewhat oversized, mechanical package. A handful of roughly shaped body panels completed the package. In a moment of inspired simplicity, Toyota christened the B-engine-powered machine, styled unmistakably after the American Jeep, the “Toyota Jeep BJ.”

It was this very vehicle that Taira-san had just driven to an altitude of 2,400 metres. His gamble had paid off. Shortly afterwards, the first orders arrived and limited production began. That legendary first “altitude record” became woven into the DNA of the new vehicle. From that moment on, the promise was simple: It gets you there. It gets you back.

The System: Not one Model, but a Family

The “Toyota Jeep BJ” was the original. In 1954, it was renamed the “Land Cruiser,” and the first vehicles were exported. From there, things gathered pace. Encouraged by its remarkable success in civilian markets and with export ambitions firmly in mind, Toyota’s engineers embarked on a comprehensive redesign of the Land Cruiser BJ. The result was the first true leap forward in the model’s evolution. In August 1955, the Land Cruiser BJ25 made its debut: The “J” now stood for “Land Cruiser,” the “2” denoted the second generation, while the “5” served no purpose beyond distinguishing the various versions within the range. This naming convention has survived to the present day, although Toyota has not always applied it with complete consistency.

The second generation also marked the beginning of the Land Cruiser strategy. With little money available for advertising, Toyota simply drove the vehicle into its target markets and demonstrated it in person. It worked. The J20 was a formidable machine: solid, rugged, immensely capable off-road, and seemingly indestructible. Before long, it was working its way across Pakistan, Egypt, Australia, and Brazil. When it finally reached the United States in 1958, exports gained real momentum.

It was with the second generation that one of the Land Cruiser’s greatest strengths truly took shape: versatility. Offered with different wheelbases, body styles and engines, the Land Cruiser became a platform rather than a single vehicle. Whatever the task, there was a version to tackle it. Customer feedback was taken seriously, and new ideas were quickly incorporated into the range.

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Team Structure and Strategy

The 2025 edition of the Dakar Rally will see TGR adopt a dual-pronged approach. The main TGR squad, representing Toyota Motor Europe, showcases a blend of emerging talents, including rising stars such as Lucas Moraes, paired with co-driver Armand Monleon, and Seth Quintero alongside Dennis Zenz. This selection underlines TGR’s commitment to fostering young talent, ensuring they gain vital experience in the competitive realm of rally-raid.

Following their remarkable success in the 2024 World Rally-Raid Championship (W2RC), where Moraes and Quintero were key players in securing the Manufacturer’s Championship for Toyota, the team enters Dakar 2025 with an unwavering focus to sustain that victorious momentum. As the inaugural round of the 2025 W2RC season, the Dakar Rally is pivotal in establishing the team’s championship aspirations.

Partnership for a Sustainable Future

In a strategic move, TGR has strengthened its partnership with Repsol, an essential sponsor in their quest for success at Dakar 2025. This collaboration not only signifies a commitment to performance but also aligns with a broader vision for sustainable innovation. Repsol’s expertise in renewable fuels complements Toyota’s multifaceted approach to technology, furthering the joint mission towards carbon neutrality in motorsport. The Repsol branding will be prominently displayed on the TGR vehicles and team apparel, reinforcing their shared dedication to pioneering renewable energy solutions.

TGRSA: Experience Meets Youth

On the South African front, TGRSA will present a robust four-car team comprising seasoned drivers such as Giniel de Villiers and Dirk von Zitzewitz, alongside Henk Lategan with Brett Cummings, Guy Botterill with Dennis Murphy, and Saood Variawa with Francois Cazalet. The integration of the TGR and TGRSA teams into a unified six-car line-up not only enhances versatility but also creates a dynamic environment where youthful energy is seamlessly blended with extensive experience.

Voices from the Team

Lucas Moraes

“I’m incredibly excited to take on the Dakar Rally once again, especially as part of such a strong team. The GR DKR Hilux Evo is an incredible machine, and with the latest improvements, I feel confident we have everything we need to compete at the highest level. It’s an honour to represent Toyota and to work with partners like Repsol as we drive towards a more sustainable future in motorsport,” said Moraes, his enthusiasm reflecting the spirit of the team.

Seth Quintero

“Being part of TOYOTA GAZOO Racing for the 2025 Dakar is a dream come true. Every year, I learn and grow more as a driver, and the Dakar is the ultimate test. With Repsol onboard as a sponsor, it’s exciting to know that we’re contributing to something bigger than just racing – we’re pioneering renewable technologies and proving what’s possible with sustainable energy in motorsport,” Quintero noted.

Andrea Carlucci

Team Principal Andrea Carlucci shared his insights on the upcoming challenge: “The 2025 Dakar Rally represents TOYOTA GAZOO Racing’s commitment to excellence and innovation. With Repsol joining us as a key partner, we are taking significant strides towards a sustainable future. Our team this year is a blend of youth and experience, which we believe is essential for tackling the challenges of Dakar. The GR DKR Hilux Evo has been meticulously refined, and I’m confident that we are fielding one of the strongest line-ups in this year’s event.”

The Supporting Teams

In addition to TGR and TGRSA, the participation of TEAM LAND CRUISER TOYOTA AUTO BODY (TLC) enhances the representation of Toyota in the Dakar Rally. Competing in the FIA T2 Stock category, TLC will deploy two rally vehicles based on the Land Cruiser 300 GR SPORT. Furthermore, HINO TEAM SUGAWARA will fight for victory with a vehicle based on the HINO 600 Series, showcasing the diverse capabilities of Toyota’s engineering.

The Challenge Ahead

Set to unfold in January, the 2025 Dakar Rally promises an exhilarating course through the rugged landscapes of Saudi Arabia, featuring towering desert dunes, rocky terrains, and high-speed segments across expansive plains. Over 14 demanding stages, competitors will confront extreme conditions that will rigorously test endurance, navigation skills, and vehicle performance. The multifaceted nature of the race demands not only physical resilience but also strategic acumen, making every stage a new trial for drivers and their teams.

The GR DKR Hilux Evo: The Evolution of Performance

All six of TGR’s crews will operate the latest iteration of their formidable race-proven vehicle, the GR DKR Hilux Evo. While remaining true to its reliable core design that has garnered numerous victories, the 2025 version has undergone meticulous refinements aimed at enhancing quality, durability, and reliability—attributes that lie at the core of Toyota’s philosophy.

Steeped in the principles of Kaizen, Toyota’s approach to continuous improvement, each new iteration builds upon the lessons learned from previous races. The ongoing enhancements ensure that the GR DKR Hilux Evo is not just a competitive machine but a resilient force capable of thriving in the harshest rally conditions.

Conclusion: A Rallying Call for Team Spirit and Sustainable Innovation

As TOYOTA GAZOO Racing prepares for the Dakar Rally 2025, the underlying theme of this year’s campaign is a blend of youthful enthusiasm and seasoned expertise, bolstered by strategic partnerships and a commitment to sustainability. With an impressive line-up of skilled drivers and innovative vehicles, TGR is poised to make a statement on the international rally stage.

The mantra of teamwork, determination, and sustainability not only embodies TGR’s ethos but also sets a benchmark in the motorsport industry, highlighting the transformative potential of blending competitive spirit with responsible practices. As the countdown to the Dakar Rally begins, motorsport enthusiasts and fans alike can look forward to witnessing an exciting showcase of talent and innovation, underscoring TOYOTA GAZOO Racing’s unwavering resolve to push boundaries in the pursuit of automotive excellence.

SPECIFICATIONS: GR DKR HILUX EVO (2025)

Major achievements in 2024: TGR: Manufacturer champion

The post TOYOTA GAZOO RACING IS PREPARED FOR DAKAR 2025 appeared first on overland-europe.

The brand new Land Cruiser 250 is the youngest heir to a throne that spans seven decades and upholds an unrivalled reputation for strength and reliability in the face of the harshest conditions our planet has to offer.

As Toyota prepares for its launch, the company claims that today, more so than ever before, the Land Cruiser is designed to take us anywhere and everywhere, and bring us back safe and sound.

THE FAMILY

During its 72 year reign, the Land Cruiser family has evolved into three parallel series:

The Station Wagon
represented by today’s 300 Series, is available in world regions including Africa, the Middle East, Asia and the Pacific

The Heavy Duty
the world famous 70-series celebrates its 40^th anniversary and is available in markets across Africa, the Middle East and Pacific regions

The Light Duty
the range that includes the all-new 250-series and the principal model for Europe

The first Light Duty model, aka the “Prado” in some regions, was introduced in 1985. Since then, it evolved into something akin to the more luxurious and larger Land Cruiser 300. Development of the 2024 250-series is a conscious move to return the Land Cruiser to its origins and focus on its fundamental quality as a practical and affordable vehicle.

Chief Engineer Keita Moritsu explains: “We have changed our perception and believe that this Land Cruiser model should be offered as a practical and affordable off-roader. We resolved that going back to our roots would be core to the Land Cruiser brand going forward.”

The result is an all-new model offering strong, authentic off-road performance, underpinned by its new GA-F platform and frame; excellent functionality for transporting passengers and cargo; enhanced visibility for the driver; and simplicity, with parts designed for easy to repair or interchangeability with customised items.

The “back to origins” quality is unmistakably reflected in the vehicle’s design, which blends Land Cruiser heritage with modernity. The robust styling projects reliability, a timeless look and the kind of functional solidity associated with benchmark professional tools.

“This is not simply a homage,” says Chief Designer Yoshito Watanabe, “it interprets these elements in a modern design that evokes the essence of Land Cruiser.”

THE HERITAGE

Born 72 years ago, the Land Cruiser was first launched as the “Toyota BJ”, on August 1, 1951. Shortly afterwards it demonstrated its strength and capabilities by becoming the first vehicle to successfully climb to the sixth station on the slopes of Mount Fuji.

Ever since, it’s been Toyota’s mission for the Land Cruiser to provide people with a vehicle that will take them to their destination in safety and security, even under the harshest conditions. The diverse feedback from customers around the world has proven invaluable in evolving the Land Cruiser’s essential strengths of reliability, durability and its ability to tackle rough terrain.

It’s perhaps no surprise then, that its enduring worldwide reputation has made it one of Toyota’s best-selling models, with 11.3 million sales to date*, across more than 170 countries and regions.
*As of June 2023, cumulative and annual sales volumes include the Lexus LX and Lexus GX models.

DESIGN: TRADITION BLENDED WITH MODERNITY

• Design expresses authentic off-roader performance in a blend of heritage and modernity
• Silhouette and proportions reflect Land Cruiser’s heritage
• Excellent scope of vision for the driver, including a sculpted bonnet
• Imposing front design with classic TOYOTA emblem
• Body shaped to minimise damage in harsh conditions; parts designed for easy replacement
• Interior has a functional yet high-quality design with customisable digital instrument display and latest Toyota multimedia package
• Seating for up to seven, with generous load space

EXTERIOR

The new Land Cruiser’s design is a clear interpretation of the vehicle’s status as a fully fledged, strong and stable off-roader.

The shape and composition of body parts underlines its ability to cope with rugged conditions and, should damage occur, facilitate uncomplicated replacement. There’s a timelessness, too. The simplicity in design stands for quality and its features exude a sense of professionalism in the form-follows-function appearance common to top-quality professional tools.

With its unmistakable blend of heritage and modernity, there is not doubt this is a Land Cruiser rooted in its origins, yet built to meet the highest contemporary standards.

The classic Land Cruiser silhouette reflects the characteristic lines of the early 40 and 70 Series Land Cruisers with a strong horizontal axis, a long bonnet, upright windscreen, short front overhang and distinctive trapezoidal wheel arches. The proportions are also true to its design heritage, with a tight, box-shaped cabin set behind the car’s vertical axis to maximise interior space and comfort. The car’s overall length is 4,925 mm, width 1,980 mm and height 1,935 mm; the wheelbase is 2,850 mm.

The configuration and proportions of the frontal elements create a classic Land Cruiser look. Functional parts are grouped together towards the centre with high-set headlights to help avoid damage in tough driving conditions. The sense of purpose is further emphasised by the restoration of the classic TOYOTA logo front centre and at the rear above the licence plate. Practicality is designed-in with bumper corners that are easy to replace if damaged.

The standard headlight options are a slim oblong triple-eye arrangement of LEDs or a classic round-eye projector bi-LED alongside vertically arranged indicators and daytime running lights. Again, with a view to minimising damage, the front fog lights are deeply recessed in the bumper corners; the front and rear corners are chamfered (which also aids manoeuvrability); and the lower door sections have a scraped, concave surface.

Providing the driver with the best forward and side vision was a design priority. This resulted in a sculpted bonnet with raised edges to help assess the vehicle’s corners, and a lowered centre section to improve the forward view, thus reducing the blind spot immediately in front of the vehicle. To improve the view to the side, the A pillar is more upright, the mirrors are attached to the doors and the belt line has been stepped down – a reference to the classic Toyota BJ70 – by about 30 mm compared to the current model.

To lend the bodywork a simple, modern appearance, the design uses an attractive mix of angular definition and glossy curved surfaces to create a sense of tension and high precision. The overall effect implies the Land Cruiser having been carved from a single lump of pure metal. The car’s wide stance, flared front and rear wings and the tight body shape combine to emphasise rock solid performance.

At the rear, the lights are tightly grouped in vertically stacked combi-units.

According to model specifications, the new Land Cruiser will feature 18 or 20-inch alloy wheels with new designs. The colour options will include heritage Smoky Blue and Sand shades combined with a light grey roof. A wide range of body accessories enable customers to tailor their vehicle to their specific requirements and include roof rails, side steps and an opening rear hatch.

AERODYNAMIC DETAILING

The distinctive exterior design incorporates details to enhance the vehicle’s aerodynamic performance.

Features to help reduce air resistance include a shutter in the upper grille which closes at high speeds to inhibit the flow of air into the engine compartment, reducing air resistance and lift force. Spats are fitted ahead of the front wheels, reducing the airflow striking the tyres and directing air to help cool the brake discs. The spats are flexible and can withstand the rigours of off-road driving.

Other measures include a reduction in the difference between the levels of the front pillars and the rain gutters and precise calculation of the door mirror sweep-back angle and housing profile to suppress turbulence. Side door mouldings have been added to improve airflow along the vehicle’s flanks and a rear spoiler helps manage airflow away from the back of the vehicle to reduce lift.

INTERIOR

The interior exudes a safe, functional look suitable for off-road driving and emphasises durability, high quality and measures to reduce fatigue.

The instrument panel and upper door mouldings have strong horizontal lines that make it easy to recognise the vehicle’s orientation in challenging conditions and make for a roomy cabin environment with excellent all round visibility for everyone on board. The dashboard’s cross-section is lowered in front of the front passenger, enhancing the feeling of spaciousness.

Information – the driver’s instrument combimeter and multimedia display are set high for easy visibility and there is a wide console area – a Land Cruiser characteristic – that keeps driving controls close at hand for quick and intuitive operation. The digital instrument display (9 or 12.3-inch according to the vehicle’s specification) presents data with sharp graphics that are clear to read in all lighting conditions. The multimedia system is accessed via high-definition touchscreen (eight or 12.3-inch). The package includes cloud-based navigation that benefits from up-to-the-moment traffic information and the “Hey Toyota” assistant for voice command control of multiple functions and systems.

The physical shape of the switches and their operating methods have been unified – simple toggle or push controls – so the driver can operate them easily without having to look away from the wheel.  The development team included professional rally driver opinion concerning the design of the combination of dial selector and push switch used for system functions such as the Multi-Terrain Select.

Knee pads and padded door shoulders provide protection when the going gets tough and the top of the door panel has a scooped profile so the driver has space for free elbow movement. The new steering wheel design draws upon the solid exterior styling, with wide spoke openings to help prevent fingers being injured in the event of steering kickback. The centre pad displays the classic TOYOTA logo, with button controls organised to the left and right sections of the centre spokes.

A sense of precision and quality is expressed in the co-ordinated design of control switches and details such as the serrated patterns around the air vents and mode selector, the matching of thick upholstery materials with rope-like piping and trim that resemble machined metal.

Throughout, there is a unified look to the interior, with consistent material quality, feel and appearance, communicating a strong character. Functional areas are flat and hard; touch points are soft and thickly covered with a feeling of volume. Digital design techniques were used to combine different parts into a single unit, for example incorporating the combimeter and centre display within the large instrument panel so there is less segmentation.

A new, simplified headlining shape increases the sense of space, with options for an opening sunroof or a large, fixed panoramic roof that extends above the second-row seats.

SEATING AND UPHOLSTERY

The new Land Cruiser range offers both five and seven-seat interiors. The front seats have a new design to provide reassuring support when driving off-road and are available with power adjustment. The eight-way power-adjustable driver’s seat is available with a (manually) extending cushion that provides an extra 50 mm of thigh support. Its design avoids opening a groove between the extension and the main cushion for seamless support.

The new front seats have thinner seatbacks, improving leg and knee room for the second row passengers, and are available with integrated heating and ventilation. Thicker urethane cushions disperse pressure over a wider area of the occupant’s body and are shaped to promote the optimum pelvis angle, reducing the load on the waist and muscles. The cushion sits on a hard lower layer, a construction that helps prevent the occupant’s posture collapsing when cornering or changing lanes. The side bolsters project further, helping keep the body in place when horizontal forces are experienced, such as when driving over rough surfaces.

The second-row seats are offered in a bench 60:40 configuration, and on the seven-seat model the third row comprises two seats that can be folded flat either manually or with power control.

The upholstery choices include genuine and synthetic leathers and the first use of SUMITEX, a new, hard-wearing fabric made with a strong yarn produced from recycled PET plastic from Toyota facilities in Japan.

LOAD SPACE

In the new five-seat Land Cruiser the flat-floor load space is longer and wider than in the current model; in the seven-seat version the width is greater, but the length is unchanged when the third-row seats are in use.

In the seven-seater there is space behind the third-row seats for two 55 cm suitcases. With the third row folded, there is room enough for three 86 cm cases plus one 81 cm and one 69 cm. In the five-seat model the space is slightly larger, accommodating a 75 cm case in place of the 69 cm bag.

The new Land Cruiser also gets a top-hinged rear door as standard, improving the ease of access with the availability of power operation and an independently opening glass hatch.

POWERTRAIN RESPONSE, CONTROL AND EFFICIENCY

• 2.8-litre turbodiesel engine with 204 DIN hp/ 150 kW, re-engineered for driveability and efficiency
• New eight-speed automatic transmission
• 48V mild hybrid electric model to join the Land Cruiser 250 range during 2025
• Permanent all-wheel drive

ADVANCES IN ENGINE RESPONSE AND DRIVABILITY

In Western Europe, the new Land Cruiser will feature a 2.8-litre turbodiesel engine re-engineered for drivability and an improved balance of fuel efficiency and performance.

The 2,755 cc in-line four-cylinder DOHC direct injection multivalve unit produces a maximum 204 DIN hp/150 kW at 3,000 rpm and is matched to a new eight-speed Direct Shift automatic transmission. With maximum torque of 500 Nm generated between 1,600 and 2,800 rpm, it has the muscle to tow loads of up to 3,500 kg.

Development of the new unit made acceleration control a priority, with performance that is faithful to the driver’s intentions, whether on or off pavement, driving city streets or on the open highway. The intention was that driving feel should be direct, not unlike that of a manual transmission. To help focus their work, the engineering team gathered knowledge from development of the Land Cruiser 300 and quality, durability and reliability intelligence from the current Land Cruiser Prado. Customer feedback about how the vehicle is used day-to-day was also analysed.

This helped improve acceleration and drivability; reduce noise and vibration levels; and enhance handling under adverse conditions. The powertrain is engineered to provide linear acceleration with a strong initial response, while the lock-up function in the eight-speed automatic transmission suppresses surges in engine revs.

A redesigned and more efficient turbocharger, with the introduction of an impeller with compact blades and a reduction in the unit’s diameter, is key to the enhanced torque response. A redesigned belt layout makes space for the new electric power steering system (see below) and the adoption of a higher output (200A) alternator to amply accommodate customer auxiliary power requirements.

Measures to address environmental performance include an increase in the efficiency of the SCR catalyst and an enlarged, 17-litre urea tank.

NEW EIGHT-SPEED AUTOMATIC TRANSMISSION

The powertrain features a new eight-speed automatic transmission designed to maximise driving performance and fuel economy whilst reducing noise levels. With closer gear ratios, a new, compact torque converter and optimised components, the transmission delivers precise lock-up control, rhythmic shifting and smooth acceleration.

The torque converter features a multi-plate lock-up clutch with an expanded range, contributing to the direct drive feel and overall fuel economy. Lock-up control can be implemented from low speeds, adding to the quality of the drive sensation.

The unit also benefits from a new dynamic damper structure to help reduce torque fluctuations to the drive shaft.  Both the torque converter and damper structure have been revised to reduce size and save weight.

The compact and lightweight gear train provides efficiency and durability. Close gear ratios are used at higher vehicle speeds with consistent, small changes in engine rpm when shifting in the high range to produce a rhythmic feeling. The first gear ratio has been lowered to improve launch acceleration and off-road performance, while eighth gear has an increased ratio for quieter high-speed cruising at lower engine revs, with enhanced fuel economy.

Shifting response is enhanced by 25% with the adoption of a new linear solenoid that is 29% lighter than the current six-speed automatic. Quieter performance and fuel economy are supported by a smaller-diameter oil pump.

FUTURE 48V MILD HYBRID ELECTRIC SYSTEM

Toyota will introduce a mild hybrid electric version of the Land Cruiser in Europe in 2025, combining the 2.8-litre diesel engine with a 48V electric motor-generator, a compact 48V lithium-ion battery and a stop-start system. This will enhance the drivability, giving a smoother and quieter, yet more responsive performance while maintaining its ability to withstand tough driving conditions.

PERMANENT ALL-WHEEL DRIVE

The driveline for the Land Cruiser’s permanent all-wheel drive features a revised propeller shaft structure designed for durability and quieter performance. Changes have also been made to the differentials: the centre unit has been revised for enhanced performance and fuel efficiency; the rear diff has been strengthened for added reliability.

The differential locking system has been changed from a motor to a solenoid type, giving 85% quicker response (around 0.15 sec) should the vehicle become stranded.

The transfer unit has also been updated for improved durability, an increase in actuator motor torque and anti-corrosion performance. A new toggle switch for selecting the H4 or L4 ranges and new diff lock switches are located on the centre console, next to the shift lever.

ON AND OFF-ROAD STABILITY, CONTROL AND CONFIDENCE

• Handling capabilities designed-in to ensure highest levels of off-road performance
• Composed, comfortable and easy to manoeuvre on-road
• New GA-F body-on-frame provides essential strength and rigidity
• First Land Cruiser to adopt electric power steering
• World-first Stabiliser Disconnect Mechanism to unlock front anti-roll bar and gain increased wheel articulation
• Multi-Terrain Select and Multi-Terrain Monitor help the driver negotiate challenging conditions

The essential quality of the Land Cruiser as a vehicle that can “take you anywhere and everywhere and bring you back safe and sound” includes the ability to tackle challenging off-road conditions. In taking the model back to its origins, Toyota has ensured that the vehicle has the fundamental, built-in strength to deliver on this promise, rather than relying on sophisticated technologies.

At the same time, easy manoeuvrability was a key consideration: beyond its off-road strengths, this is a vehicle that is simple in concept and composed and comfortable to drive for everyone in everyday use. Visibility is good, switchgear is simple to understand and intuitive to use and vehicle responses are prompt and faithful to the driver’s intentions.

EXTREME TESTING

The development programme tested the new model to the limits of its endurance. Toyota constructed a new off-road test track – the daunting Course F at the Shibetsu proving ground in Japan – faithfully reproducing a range of the most challenging driving conditions from around the world.

The course’s design includes slopes, muddy tracks, rocky roads and mogul landscapes, each placing different demands on the vehicle. Using this facility not only helped confirm and enhance the new Land Cruiser’s off-road performance, “one step above” the current model, it also helped refine its suitability for everyday use and its functionality.

Extensive testing has also taken place in the Middle East and Australia.

CAPABILITY FOUNDED ON NEW GA-F PLATFORM AND FRAME

The Land Cruiser’s authentic off-road character is reflected in its retention of a body-on-frame construction, but its capability moves a step above the current model. The foundation for its performance is the new GA-F platform and frame, as also featured in the new Land Cruiser 300.

This gives the vehicle structure significantly greater strength and rigidity, achieved through a combination of focused construction techniques. The new model has 84 extra short-pitch weld points around the side doors and lower rocker edges and, for the first time, uses structural adhesive (a total of 11.9 m) to enhance rigidity where sheet metal parts meet. Tailor-welded blanks have been introduced in the side rails and crossmember in place of reinforcements, maintaining rigidity while saving weight. Thick sheet steel and high-tensile materials are used in strategic locations throughout the frame to ensure robust strength.

Overall the torsional rigidity of the frame has increased by 50%, while that of the frame and body combined has risen by 30%. The result is a vehicle that responds and moves just as the driver intends.

FIRST LAND CRUISER WITH ELECTRIC POWER STEERING

The new Land Cruiser is the first Land Cruiser model to be fitted with an electric power steering system (EPS).

Compared to a hydraulic system, this reduces the amount of kickback that can occur when driving over rough surfaces and provides smoother, more direct steering and easier manoeuvrability at all speeds. Using EPS also allows the new Land Cruiser to feature Lane Tracing Assist as part of its Toyota Safety Sense active safety and driver assistance package.

The rack-and-pinion system also saves energy, with electric power used only when required – i.e. not when idling or in straight-line driving.

To help communicate good feedback to the driver, steering column rigidity has been enhanced and the steering shaft and tube have been enlarged.

NEW BRAKING SYSTEM

The new electronically controlled braking system has been designed for improved feel and performance that matches the driver’s intentions. Control, performance and rigidity have been optimised to produce a natural and linear braking feel.

An on-demand pressure system provided by a general purpose VSC unit operates in addition to a conventional pressure system, enhancing the braking feel. Co-operative braking control combines the hydraulic braking force with regenerative braking force from the motor; maximising the use of regenerative braking force contributes to fuel economy.

Disc brakes are used: 340 mm diameter at the front; 335 mm at the rear. An electronic parking brake operates on the rear wheels.

Downhill Assist Control (DAC) can be used to automatically provide stable braking without wheel-lock while maintaining a low vehicle speed when negotiating steep descents. The system has been developed so that it can be used as a cruise control function at speeds between 4 and 30 km/h in the vehicle’s H4 and L4 range.

CRAWL CONTROL

The Land Cruiser’s Crawl Control can be used to maintain a low speed in off-road/downhill driving. It controls the engine torque and brake pressure, avoiding wheelspin and wheel-locking and allowing the driver to focus on the steering.

Crawl Control operates in the L4 transfer mode. The driver can select the appropriate speed using the dial selector on the console. There are five different speed settings appropriate for a wide range of different driving surfaces and inclines.

SUSPENSION

The front suspension features a new independent double wishbone system with extended stroke to gain high road-holding performance and off-road capability. It’s constructed from high-strength, lightweight components for durable, reliable performance.

A stable drive is supported by an increased caster trail while stability under braking is enhanced by a reduction in the kingpin offset angle and increase in the anti-dive angle.

At the rear the four-link rigid axle benefits from detailed revisions to achieve smoother, more linear performance while saving weight and enhancing reliability. The anti-roll bar is made from a new material that is both lighter and more rigid, while further weight is saved with a thinner axle cross-section and optimised bracket wall thickness – a design that also strengthens reliability. An increase in the anti-lift angle helps prevent rear-wheel lift. The entire geometry has been optimised so that the movement of each link is smooth and linear, helping secure a comfortable ride.

STABILISER DISCONNECT MECHANISM

The new Land Cruiser is the first Toyota to use a Stabiliser Disconnect Mechanism (SDM), which has the dual benefits of enhancing off-road performance and a more comfortable ride on standard roads.

Using a switch on the centre console, the driver can unlock the front anti-roll bar (stabiliser), increasing suspension travel. Travelling at low speeds on rough, rocky surfaces the extended wheel articulation helps keep all four wheels in contact with the ground, making the vehicle easier to manoeuvre. In standard form, the new Land Cruiser has 10% greater wheel articulation compared to the current model; when the SDM is engaged, this increases by a further 10%.

With the suspension able to elongate and contract freely, roll rigidity is reduced and body movement in all directions is suppressed, making for a more comfortable ride for all passengers on very rough terrain. When vehicle speed increases, the anti-roll bar will automatically be re-locked.

MULTI-TERRAIN SELECT

The Multi-Terrain Select (MTS) adjusts the vehicle’s steering, drive force and hydraulic brake control to meet the demands of different off-road driving scenarios. The system now provides an additional Auto mode so the driver doesn’t have to alter the setting as conditions change and it can also be used when the car is in the high transfer mode as well as low.

MTS is simple to engage, using the powertrain control switch and multi-function dial selector on the centre console. In the low transfer mode the options are Mud, Sand, Rock and Auto; in high mode the choice is Mud, Sand, Dirt, Deep Snow and Auto.

PANORAMIC VIEW MONITOR/MULTI-TERRAIN MONITOR

The Land Cruiser’s Panoramic View Monitor (PVM) provides a complete view of the area immediately around and, using a Multi-Terrain Monitor (MTM) function, beneath the vehicle to help with precise manoeuvring on challenging terrain. The driver can switch between four cameras to check blind spots; the camera feeds can also be combined to create a composite image. The Under Vehicle Terrain View shows the position of the rear wheels and the driving surface. New MTM options include back underfloor view with guidelines showing the vehicle and tyre positions. The images in the display screen can be expanded using touch controls to gain an even more detailed view.

The PVM can be used at speeds up to 12 km/h and, for the first time in a Land Cruiser, can be activated using voice command as well as a console switch. A rear camera washer is available to help maintain a clear image.

QUIETNESS, COMFORT AND SAFETY

• Extensive noise and vibration countermeasures through the vehicle
• Focus on comfort with pitch control, new engine mount design and cushion mounts between the body and frame
• Comprehensive Toyota Teammate safety and driver assistance features, including latest generation of Toyota Safety Sense

The new Land Cruiser may be engineered to take extreme conditions in its stride, but that does not mean on-board quietness and comfort have been sacrificed. Extensive measures have been taken to avoid and counteract noise and vibration.

Vehicle development minimised the number of points where sound can enter the cabin and produced a body on frame design that is less prone to generating noise. Similarly, noise sources were identified and reduced.

Countermeasures include enhanced body sealing, for example at the base of the front and centre pillars, and gap sealing around the door apertures. Sound-absorbing material has been added to the air intake system and the wheel arch liners and even the tyre tread patterns have been calculated to reduce noise generation.

Compared to the current model, there is a thicker dash silencer with an intermediate layer, covering a larger area. Damping material has also been added to the vehicle floor. The higher rigidity of the new GA-F body and frame is also effective in dispersing the resonance of each part, damping vibration.

Further measures contribute to securing a comfortable ride, including the increase in rigidity in the new GA-F platform and frame. Further gains have been made with the use of a pitch control system to maintain a smooth ride; a new engine mount design; cushion mounts between the body and frame; and direct connection of the seat frames to the vehicle body, rather than to an intermediate bracket.

COMPREHENSIVE SAFETY FEATURES

The new Land Cruiser 250’s robust construction provides essentially strong protection in the event of an impact. But beyond its basic strength, it benefits from comprehensive Toyota Teammate provisions to help prevent accidents from happening and providing protection for everyone on board should an impact be unavoidable.

The package includes the latest generation of Toyota Safety Sense, with enhanced hardware that increases the scope of accident risk detection. Elements new to Land Cruiser include extension of the Pre-Collision System to include Intersection Collision Avoidance Support; Acceleration Suppression, which reacts to sudden use of the throttle in low-speed driving; and Emergency Steering Assist. Proactive Driving Assist gives further support at low speeds, detecting hazards such as parked vehicles and pedestrians in the roadway and supporting smooth steering and deceleration when approaching a preceding vehicle or driving through a bend.

Other new features include an Emergency Driving Stop System. When Lane Tracing Assist is engaged, this detects when the driver has stopped making steering, braking and throttle inputs over a period of time and issues an alert. If there is still no response, it brings the vehicle to a smooth stop and activates the hazard lights. Safe Exit Assist warns if there is a risk of a door being opened into the path of a vehicle or cycle approaching from the rear.

The Toyota Safety Sense systems can be kept up-to-date with software upgrades delivered over-the-air, avoiding the need for the vehicle to be taken to a service centre. 

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The team will be represented by Lucas Moraes and Armand Monleon; as well as Seth Quintero and Dennis Zenz, both crews racing in Red Bull colours. Giniel de Villiers and Dennis Murphy will be racing in GR livery, as will their teammates Saood Variawa and Francois Cazalet; and Guy Botterill and Brett Cummings.

The five crews will be taking on the 12 stages of Dakar 2024, starting with the prologue on January 5th near Alula; and ending the final stage leading to the coastal city of Yanbu. The rest day will take place on January 13th in the Saudi capital of Riyadh.

QUOTES

Alain Dujardyn, TGR W2RC Team Principal: “We are excited to stand at the dawn of a new era for TGR’s Dakar and W2RC team. Not only do we have a new car, in the form of the GR DKR Hilux EVO T1U, but we also have four new crews taking part in the Dakar Rally for us. I would like to wish all of our crews the best of luck for the upcoming race, especially those crews who will also be taking part in the remainder of the W2RC season. We have a great car and we have a great technical team. Now, it is time to go racing.”

Shameer Variawa, SVR Team Principal: “I’ve completed two Dakar Rallies as a driver, but this year I am pleased to return not only as a Team Principal, but also as a proud father. My son, Saood, will be racing in his first Dakar Rally, and I wish him and Francois a good, clean race. As for the rest of the team, we are excited to see our new GR Hilux EVO in action, and to measure its performance against the competition.”

PARTNERS

Red Bull has established itself as the premiere supporter of extreme sports and athletes, and as such fits perfectly with TOYOTA GAZOO Racing’s Dakar and W2RC efforts. The Austrian energy drink manufacturer has partnered with TGR over numerous years, and the involvement bore fruit when the team won a second Dakar title in January 2022, and a third in 2023.

SpeedMax is a CantuStore’s private label, which is the largest omnichannel platform and leader in tire replacement market in Brazil. SpeedMax promotes maximum performance through high-performance tires that suit all types of vehicles, from passenger cars to trucks and tractors, as well as inner tubes and truck wheels.

The team is also supported by Innovation Group Services, Toyota Financial Services, Toyota Genuine Motor Oil, Eurol, Repsol Renewable Fuels, BF Goodrich, Sparco, Maxion Wheels and Kinto. SVR is supported by Jonsson Workwear, USN and Ingco.

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After opening the reservation slots for the latest generation of the legendary 4×4 at 08.00 on Decemeber 21st , 2023, they had to be closed again just 30 minutes later because the allocated 1.000 vehilces were already spoken for.

Anyone who is still interested can register on a waiting list on Toyota’s homepage and still have a chance to get a vehicle that has not been called up.

GENUINE OFF-ROAD CAPABILITIES COMBINED WITH MORE COMFORT

The new Toyota Land Cruiser is based on a classically robust ladder frame construction and also benefits from the new global GA-F platform. Compared to the previous generation, this offers significantly better off-road capability. The new frame is 50 percent stiffer and the combined body and frame rigidity is 30 percent higher.

For the first time, a Land Cruiser also features electric power steering, which minimises backlash when driving on uneven terrain and provides a smoother, more direct ride and easier maneuverability.

Real off-road qualities are guaranteed by Crawl Control, an electronic limited slip differential and the combination of Multi-Terrain and Panorama Monitor, which support the driver in difficult terrain.

Comfort, connectivity and infotainment are also taken care of: on board from the Executive trim level upwards are a 12.3-inch, individually customizable digital instrument cluster, a 12.3-inch multimedia screen with the latest infotainment system, an audio system with ten speakers and heated front seats.

In addition to the active safety and driver assistance systems of the latest Toyota Safety Sense generation, the Land Cruiser offers Front Cross Traffic Alert, a blind spot warning system and various selectable driving modes.

The higher Tec Edition and First Edition trims offer even more technical features, including Toyota’s new Stabilizer Disconnection Mechanism (SDM). This allows the driver to change the setting of the front stabilizer bar to improve suspension reach on uneven roads while ensuring greater comfort and precise handling on the road. Other features include 20-inch alloy wheels, a digital rear-view mirror, a JBL premium audio package with 14 speakers and a head-up display.

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ORDERS CAN BE PLACED FROM DECEMBER 5TH, 2024

The advent of a new Land Cruiser generation is always a landmark occasion for Toyota with the introduction of engineering and design innovations that will advance the model’s legendary reputation for world-beating quality, reliability and durability.

The first Land Cruiser versions to be offered during this period are the high-specification Prestige and Executive grades and the online-exclusive First Edition. Further versions will be made available at a later date.

BACK TO ITS ORIGINS

More than 70 years on from the launch of the original Toyota BJ, the all-new Land Cruiser is returning to its origins with a focus on its core quality as a vehicle you can trust to take you to your destination, and bring you home again, even in the harshest conditions. 

By tradition, a body-on-frame construction has been key to Land Cruiser’s genuine go-anywhere character. That remains true for the latest generation, with the benefit of Toyota’s new GA-F global platform. This is the foundation for a significant improvement in off-road capability, with a 30% increase in overall rigidity – and 50% for the frame. That delivers better responsiveness, handling and ride comfort, while new suspension design enables better wheel articulation and styling details allow for more challenging slopes to be tackled. This is also the first Land Cruiser to adopt electric power steering, reducing kickback when driving on rough surfaces and providing smoother, direct performance and easier manoeuvrability.

The Land Cruiser is equipped for serious off-road performance with Crawl Control, an electronic locking differential and a combination of Multi-Terrain Monitor and Panoramic View Monitor to help the driver tackle more challenging terrain. Whatever the outside environment, on-board comfort, connectivity and information are guaranteed with features including 12.3-inch customisable digital driver’s combimeter, a 12,3-inch multimedia screen with the latest infotainment-system, 10-speaker audio system and heated and ventilated front seats. In addition to the latest generation Toyota Safety Sense active safety and driver assistance systems, Land Cruiser also provides Front Cross Traffic Alert, Blind Spot Monitor and selectable drive modes.

The higher Prestige and Executive grades offer even more technical features, including Toyota’s ground-breaking new Stabiliser Disconnection Mechanism (SDM). This changes the status of the front anti-roll bar to boost driveability on rough roads while securing more comfort and easier handling in on-road driving. Other equipment includes 20-inch alloy wheels, a digital rear-view mirror, 14-speaker premium JBL audio package and a head-up display.

EXCLUSIVE LAND CRUISER FIRST EDITION

The First Edition is the pinnacle of the all-new Land Cruiser line-up, available only in limited numbers and exclusively to customers who reserve their vehicle online during the pre-sales period. It stands apart with bespoke styling with 18-inch wheels, classic round headlights, bi-tone Sand or Smoky Blue exterior paintwork and “First Edition” badges. In the cabin the front seats feature special upholstery piping and stitching.

THREE VERSIONS AVAILABLE FOR PRE-SALES

All three versions – Prestige, Executive and First Edition – are available in the initial pre-sales period, in both five and seven seat configurations.

The Prestige and Executive versions share a powerful new exterior design that communicates the vehicle’s fundamental strength and capability with a clean and contemporary, form-follows-function look. The grades are visually differentiated by the Executive being fitted with alternative-design 20-inch alloy wheels in place of the Prestige’s 18-inch rims.

POWERTRAINS

In Western Europe, the new Land Cruiser is powered by a 204 DIN hp/150 kW 2.8-litre turbodiesel engine matched to a new eight-speed Direct Shift automatic transmission, giving it the power to pull loads up to 3,500 kg. In 2025 an electrified 2.8-litre diesel powertrain with Hybrid 48V technology system will be introduced.

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Building on its multiple Dakar Rally-winning heritage, the Hilux GR SPORT II takes the pioneering pick-up to a completely new level since its introduction in 1968.

The double cab Hilux GR SPORT II delivers a powerful combination of enhanced handling and stability, with best-in-class towing (3500 kg) and payload (1000 kg) capacity. It stands out from the crowd, wherever the spirit of adventure takes it.

Compared to the standard Hilux, the GR SPORT II’s front and rear track is 140 mm and 155 mm wider. This modification creates a confidence-inspiring ride even in adverse weather or road conditions.

THE BEST DRIVING HILUX EVER

Besides the wider track, the improved driving experience results from increased stability, precise steering, reduced noise, upgraded suspension and enhanced brakes. All of these improvements result in a dynamic driving experience without compromising ride comfort.

The powerful and responsive drivetrain is based upon the proven 2.8-litre engine and a six-speed automatic gearbox. First introduced to the Hilux range in 2020, the engine delivers 204 DIN hp / 150 kW and 500 Nm of torque.

EXTERIOR DESIGN

• Imposing updated look and powerful stance
• Weight and drag reduction from new 17-inch wheels
• Hilux’s motorsport success resonates through GR SPORT details

No matter from what angle you look at the GR SPORT II, it is imposing. Black wheel arches, 17″ black alloys, red coil springs and coloured monotube suspension (black at the front, red at the rear) underline its purposeful stance.

The new wheels also contribute to performance. The large rims reduce aerodynamic drag while an ultra-efficient central spoke trims wheel weight.

Further exterior characteristics include the black G mesh front grille featuring the classic Toyota logo, black sidestep, mirrors, rear bumper and door handles. A silver-coloured protective front underguard and distinctive GR SPORT logos compliment an evocative appearance. 

INTERIOR DESIGN

• Premium monochrome colour theme aligns with sporty red accents
• Enhancements for driving practicality and enjoyment
• Exclusive GR SPORT instrument panel details
• New multimedia system including wireless Android Auto^® and Apple CarPlay^®

The Hilux GR SPORT II’s exterior style extends to the interior. A black, monochrome theme creates a stylish feel. Bold accents, such as the contrasting red seat belts, paddle controls and aluminium sport pedals hint at its motorsport DNA.

The sports seats are upholstered in perforated black suede with silver stitching. Lending the interior an air of luxury, they enhance comfort and provide support under heavy cornering.

Completing the high-quality look and feel of the Hilux GR SPORT II cabin is a new hydrographic ornament on the door trim and dashboard, which also features GR details on the information display and instrumentation.

INFOTAINMENT

Equipped with an 8″ touchscreen and the latest Toyota Smart Connect multimedia system, the driver’s side of the display has a permanent, icon-based menu. Users can connect their smartphone or tablet to the system – both wired and wirelessly if using Apple CarPlay® or with a wired link for Android Auto®.

The multimedia package includes access to cloud-based journey navigation, which uses constantly updated real-time traffic event information for accurate and efficient route planning. There is also an embedded navigation system for those occasions when no data connection to the cloud is available.

Future software tweaks or upgrades will be delivered seamlessly over the air, via the car’s data communications module (DCM). This means the car does not have to visit a workshop for a system update. Likewise, the system can update software in the Toyota T-Mate/Toyota Safety Sense.

TECHNICAL IMPROVEMENTS

• Functional design strengthened by enhanced approach angle and greater ground clearance
• Optimal front and rear suspension balance for smoother, more stable ride
• More precise, powerful braking with bigger 17-inch front discs and new 15-inch rear discs
• Approach challenging conditions with confidence thanks to new monotube suspension

Hilux is famous for its “go anywhere” off-road capabilities and dependability, and the latest model strengthens that legacy.

An increase from 29 degrees to 30 degrees of approach angle, and 20 mm more ground clearance, extend its formidable off-road capabilities.

Aerodynamically, the Hilux GR SPORT II takes a no-compromise approach thanks to the new air curtain structure, including a brand-new bumper with a functional fog lamp bezel which seeks to optimize drag efficiency and reduce turbulence in the wheel arch. The air curtain is further optimised with the adoption of an aero sports bar and deck cover.

A monotube piston replaces the current twin tube solution, providing better damping performance and faster response in tough conditions thanks to its larger piston area. That helps the Hilux GR SPORT II navigate undulating or uneven surfaces with confidence and safety.

The new lighter 17-inch wheels and all-terrain tyres improve grip and overall stability. Larger 17″ front discs and new 15″ discs at the rear provide precise, powerful braking for peace of mind.

AVAILABILITY

Order books for the Hilux GR SPORT II open in the first half of 2024.

Deliveries at retailers are planned for the second half of 2024.

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The ground-breaking pick-up was revealed at Toyota Manufacturing UK’s vehicle plant in Derby, England, where it has been developed in a joint project with consortium partners, supported by UK Government funding.

Hilux is a global icon of the Toyota brand with a reputation for exceptional reliability and durability. The development project has explored how these qualities might be maintained while adopting a new fuel cell electric zero emission powertrain.

VEHICLE PROFILE

The new powertrain uses core elements from the Toyota Mirai hydrogen fuel cell electric sedan – technology that has proved its quality in almost 10 years of commercial production. When driven, the fuel cell produces no tailpipe emissions other than pure water.

Hydrogen is stored in three high-pressure fuel tanks, giving the prototype Hilux an expected driving range of more than 600 km – significantly further than might be achieved with a battery electric system. The hybrid battery, which stores electricity produced on-board by the fuel cell, is positioned in the rear load deck, avoiding loss of cabin space.

PROJECT HISTORY

The project began in early 2022 with a feasibility study undertaken by TMUK and Toyota Motor Europe. Funding was subsequently gained from the UK Government through the Advanced Propulsion Centre, a non-profit organisation supporting the development of cleaner technologies and new mobility concepts. This enabled the start of an intense design and development programme from 1 July 2022, with consortium partners Ricardo, ETL, D2H Advanced Technologies, Thatcham Research and additional support from Toyota Motor Corporation (TMC).

Prototype construction began on June 5 this year, working to Toyota Production System principles in a dedicated area within the TMUK facility. The first vehicle was completed just three weeks later, the first of 10 that will be built by the end of this year. These will undergo rigorous testing to ensure safety, dynamic performance, functionality and durability meet the high standards required of a production model.

The project has enabled TMUK members to develop and apply new skills relating to fuel cell electrified vehicles and hydrogen system components. The consortium members have also all played key roles in the initial phase of the programme. Ricardo has supported preparations for the prototype build, carrying out design and development tasks and confirming the complete manufacturing process in parallel with teams at TMUK.  Ricardo will undertake complete evaluation of the vehicle over the coming months, prior to a decision on a potential production model being introduced in the second half of this decade.

ABOUT THE CONSORTIUM MEMBERS

Toyota Motor Manufacturing UK (TMUK) produces Corolla Hatchback, Touring Sports and Commercial models at its production centre in Burnaston, Derbyshire, and hybrid engines at its facility in Deeside North Wales. TMUK began production in 1992 as Toyota’s first fully owned manufacturing business in Europe and went on to become the company’s first location for hybrid electric vehicle manufacturing outside Japan. To date, Toyota has invested more than £2.75 billion in its UK manufacturing operations; TMUK currently employs more than 3,000 people and supports many further jobs in its extensive UK supplier network.

RICARDO is a global strategic engineering and environmental consultancy specialising in the transport, energy and scarce resources sectors. Ricardo has supported the technical integration of the fuel cell components into the Hilux chassis.

ETL (European Thermodynamics) is committed to delivering high-integrity thermal solutions through excellence in design and innovation. ETL has studied reversible and multi fan arrangements.

D2H ADVANCED TECHNOLOGIES provides high-technology engineering services in simulation, modelling, aerodynamics, thermodynamics and design for motorsport and other high-performance industries. D2H has completed CFD analysis to highlight where improvements could be made.

THATCHAM RESEARCH the automotive risk intelligence company dedicated to understanding the opportunities and risks of new vehicle technology, supported the project through the provision of sustainable repair consultancy and the preparation of hydrogen training for the repair market.

TOYOTA MOTOR EUROPE NV/SA (TME) oversees the wholesale sales and marketing of Toyota, GR (Gazoo Racing) and Lexus vehicles and parts and accessories, as well as Toyota’s European manufacturing and engineering operations. Toyota directly employs over 25,000 people and has invested over EUR 11 billion in Europe since 1990. Its eight European manufacturing plants are located in Portugal, the UK, France, Poland, Czech Republic and Turkey. Today, there are approximately 16.5 million Toyota, GR and Lexus vehicles on European roads, whose drivers are supported by a network of 28 National Marketing and Sales Companies and around 2,800 retail sales outlets in 53 countries (EU, UK, EFTA countries + Russia, Israel, Turkey and other Eastern European countries). In 2022, TME sold 1,080,975 vehicles in Europe for a 6.4% market share. For more information, visit Facts & Figures (toyota.eu) and www.toyota-europe.com.

Toyota believes that when people are free to move, anything is possible. In the pursuit of “Mobility for All”, Toyota aims to create safer, more connected, inclusive and sustainable mobility to achieve its mission of producing “Happiness for All”. In Europe, TME launched the KINTO mobility brand which offers a range of mobility services in 14 countries, and is growing its business-to-business sales of zero-emission fuel cell products and engineering support. Contributing to the UN Sustainable Development Goals, Toyota is working to achieve carbon neutrality in its entire business across Europe. A historic leader in CO2 reduction in Europe, TME aims to achieve 100% CO2 reduction in all new vehicles in Western Europe by 2035 and will continue to offer a full range of electrified powertrains to customers across the region with its hybrid, plug-in hybrid, battery and fuel cell electric vehicles.

Toyota views hydrogen as one of the key building blocks towards carbon neutrality, using fuel cell technology for mobility and in the wider economy beyond transport. As a hydrogen frontrunner, Toyota’s advanced fuel cell technology is already integrated into passenger cars, buses, trucks, trains, marine and stationary applications for a range of business customers and other OEMs. To meet growing demand in the region, TME started producing its 2nd generation compact fuel cell modules in Europe in January 2022. In terms of infrastructure, Toyota’s long-term vision is to establish 700bar as a standard for fuel cell electric vehicles and products. 

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