Firstly, there are the deep sea fishermen who work the stormierst waters of them all, the Bering Sea, in their bid to catch the highly sought after King Crab. Indestructible equipment is essential for this job, which is described as America’s most dangerous. The brand new bright orange colour is a tribute to their courage and the conditions they work under.

Secondly, the people in southern Mexico have to endure relentless heat, plants with intent on inflicting cuts and pain, and rough arid terrain. These are the harvesters working the agave farms to collect the essential elixir of life for Tequilla and inspiring the new colour Agave Tail.

TUNDRA 45 HARD COOLER

The TUNDRA 45 is the the original stalwart of the YETI family. When Ron and Roy Seiders, YETI’s founders, set out to design the TUNDRA, they needed an indestuctible cooler that would withstand abuse and keep their catch fresh for several days during their fishing trips into the wild backlands of America.

This cooler is rotomolded for its legendary toughness – in other words, it’s made from one piece to alleviate any structural weakness – and the NEVERFAIL™ hinges and T-REX® lid closures are indestructible. The insulated FATWALL™ design combined with the PERMAFROST™ insulation means whatever you’re keeping inside is going to stay cold for days on end.

Whereas carrying is facilitated with DOUBLEHAUL™ polyester rope handles, secure transportation is guaranteed by the non-slip BEARFOOT™ feet and ANCHORPOINT™ lashing slots. That means you can safely stow the TUNDRA on a boat, a trailer, in the bed of your pickup or the back of your 4×4.

PRICE € 340

LOADOUT® GOBOX 30 GEAR CASE

The YETI LOADOUT GOBOX 30 is tough and ideal for storing all your everyday gear. Whether you are a fisherman, hunter, photographer, craftsman, vanlifer, off-road enthusiast or overlander, you’ll soon learn to appreciate its versatility and ruggedness.

No matter what you keep inside, you can rest assured your gear is fully protected against dust and water. The BEARFOOT™ feet means the GOBOX won’t slip on smooth surfaces and ANCHORPOINT™ lashing slots ensures it will stay where you put it when you’re on the move.

Inside, you will find an organiser’s paradise: pockets in the lid, a removable divider and a tray for smaller items. And while we’re talking about organising, the GOBOX 30 stacks reliably with its GOBOX 15 and 60 counterparts.

PRICE € 280

NEW: YONDER 34 oz – 1 LITRE WATERBOTTLE

If it’s got YETI written on it, you know its going to be tough. So it goes without saying, the YONDER waterbottle is a perfect companion for your outdoor adventures when you need to hydrate, but don’t want to lug unnecessary weight.

Made from BPA-free recycled plastic, the YONDER tips the scales at around half the weight of its stainless steel brother, the RAMBLER. The innovative cap is firmly attached to the bottle and 100% leak-proof.

The YONDER bottle has inherited the YETI DNA and combined it with a new lightness. So there are no excuses to leave this one behind when you embark on your next adventure.

PRICE € 30

RAMBLER®20 OZ (591 ML) COCKTAIL SHAKER

The YETI RAMBLER Cocktail Shaker means you can now serve your favourite cocktails on the beach, side of a mountain, open plains or wherever your journey takes you.

The robust and stylish cocktail shaker, made of dishwasher-safe, stainless steel and double-walled insulation, keeps drinks nice and cold from the first sip to the last. Thanks to the easy-to-close lid and the 1-oz screw cap, you can precisely measure your shots and the contents are sealed perfectly against leakage.

All you need is ice and your favourite recipe to let those good spirts flow.

PRICE € 70,00

YETI

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