Sprache wechseln:
Fifty years is a long time in the dirt. And for ARB 4×4 Accessories, it’s been five decades of doing things the hard way – building tougher kit, pushing further, and turning remote tracks into proving grounds. From a backyard garage in Melbourne to a global presence in over 140 countries, ARB has spent half a century shaping the way we travel off-road.
This isn’t just a birthday bash. It’s a milestone for the entire overlanding world.
From Cape York to Global Icon
It all started in 1975, when Anthony Ronald Brown – initials A.R.B. – took a rough trip to Cape York and realised the gear just wasn’t up to scratch. So, like any good adventurer, he built his own. First came roof racks. Then bull bars. Then a full-blown business driven by one principle: make gear that doesn’t give up.
Over the years, that mindset turned ARB into one of the most respected names in off-road accessories. Every roof tent, compressor, drawer system, and bumper carries the same DNA – rugged, reliable, and field-tested in the real world. The engineering’s not flashy. It’s just solid. And it works.
Made in Australia. Proven Everywhere.
While ARB’s roots are in Australia, its reach now spans the globe – from North America to Europe, the Middle East, and Southeast Asia. The gear gets used where it matters most: under load, in heat, through sand, snow, and flood.
With distribution in over 140 countries and support from an international network of partners, ARB isn’t just exporting products – it’s exporting a way of thinking: prep hard, travel smart, and go further.
Celebrating the Ones Who Made it Possible
This 50-year story isn’t just about the brand. It’s about the people behind the wheel – the weekend warriors, expedition drivers, and full-time road dwellers who’ve relied on ARB gear when things got messy. Whether it’s winching out of a bog in Borneo or deflating tyres in the Namib, ARB has been there. Quietly doing the job. No fuss. No drama.
And now, in 2025, ARB’s saying thank you the best way they know how: by hitting the tracks again.
2025: A Year of Celebration on Four Wheels
To mark the anniversary, ARB is taking its toughest kit back where it belongs – into the wild. The year kicked off in the VIC High Country, not far from where it all began. Next, the crew will tackle Cape York, the Simpson Desert, and other iconic Aussie locations before heading abroad for four international missions.
These aren’t PR stunts. They’re real-world shake-downs – showcasing ARB gear in its natural habitat, pushing vehicles and equipment across brutal terrain as a tribute to 50 years of off-road legacy.
Want to follow the action? Every trip will be documented in detail across ARB’s social channels and YouTube – a fitting way to celebrate the gear and the global community behind it.
ARB. 50 years down the road. Still just getting started.
