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World Premiere for INEOS Grenadier at Adventure Southside 2020

Adventure Southside is Europe’s largest adventure and travel show in 2020. At its new venue in Friedrichshafen on Lake Constance, this year’s exhibition is set to take the market by storm between November 13th and 15th.

In addition to approximately 200 international exhibitors, the new @overlandeurope Hall epitomises the overland lifestyle and holds plenty in store for enthusiasts.

WORLD PREMIERE

We are very excited to announce the most significant new development the 4×4 market has seen in years: the INEOS Grenadier will be displayed to the overlanding community for the first time.

Is this the most capable 4×4 for vehicle-supported expeditions and adventure travel? Come and see for yourself. Quiz the team. Share your thoughts.

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As part of the community you are guaranteed the in-depth after-show story on the Grenadier and will be among the first to read every new milestone of the vehicle’s development and launch date.

70 YEARS OF OVERLANDING

Together with the Land Rover specialists Matzker from Cologne, we have selected more than 20 vehicles to paint a representative picture.

Ranging from Land Rovers of the 50s, 60s and 70s, original Camel Trophy contenders, Matzker’s New Defender with external roll cage, the Torsus Terrastorm, plus the new IVECO 4×4 Daily E6 panel van and a selection of truck chassis including the latest Eurocargo 4×4.

ACCESSORIES & MORE

Tradition meets State of the Art — from Blundstone shoes, who are celebrating their 150th anniversary, and Melvill & Moon‘s furniture reminiscent of Out Of Africa, to technically advanced vehicle and travel accessories. Come and meet brands such as Motul, EZA, Famous-Water, Front Runner, Falken Tyres, RIVA, and many more.

Discover some of the brands we have tested in the past and upon which we rely during our expeditions.

TRAVEL & TRAVELLERS

Vehicle-supported travel is more popular today than it has ever been before. So, we are proud to present Dream Overland from Portugal and Mongolia Experience. Both companies offer guided self-drive tours that go the extra mile to create unforgettable memories.

As far as speaking to and learning from long-term travellers is concerned, we have invited Denis und Tanja Katzer, with their bimobil EX412, as well as Peter Bauza in his Maltec Toyota Land Cruiser 200, to join us and share their experience and advice with you.

Join the conversation.

HEALTH & SAFETY ON TOUR

None of us want to have to resort to reaching for the First Aid Kit far from home. Realistically though, circumstances can change in the blink of an eye and being properly prepared can save lives. pro-medi is the medical adviser for German emergency services, special forces, and Overland Journal Europe. Speak to Martin Eickhoff who will give advice on the relevant content of a First Aid Kit respective your travel intentions.

The risk of a vehicle-related incident can be minimised through driver training by a qualified instructor. 4×4 Horizon offers special individual and group trainings focussed on off-road driving skills for all vehicle categories. Core elements of the courses include understanding how your vehicle works and risk management for a safer journey.

OVERLAND JOURNAL

Whether you have already circumnavigated the globe or are considering your first trip, the iconic international magazine Overland Journal is a unique source of information, travel stories and cultural knowledge.

The @overlandeurope hall has something in store for everyone.

Powered by travellers. For travellers.

Picture of Mike Brailey

Mike Brailey

Born in the UK, Mike went to school in England and France before hiking across most of Europe in his early twenties. With a background as a photographer and engineer in the automotive industry, he has worked in Europe, the Middle East, South Africa, Southeast Asia and the Americas. His heart beats for classic cars and motorcycles, favouring an expedition equipped 1963 Land Rover Series IIA for overlanding. He is an outdoor enthusiast and, in 2016, followed his vocation to become an adventure journalist.