Jeep® Gears Up for an Epic 59th Easter Jeep Safari in Moab

As the sun rises over the rugged cliffs of Moab, Utah, the iconic Jeep® brand is revving its engine and opening the 59th Annual Easter Jeep Safari, running from April 12 to 20. Off-road aficionados and dedicated Jeepers alike should brace themselves for an exciting showcase of innovation and adventure, with an impressive lineup of new custom builds set to capture the essence of what it means to be a Jeep owner.

“Easter Jeep Safari was created by Jeep owners for Jeep owners, making it a pivotal event for our community and the evolution of off-road 4×4 vehicles,” said Bob Broderdorf, CEO of the Jeep brand. “Moab is our playground—a sanctuary that can only be truly explored behind the wheel of a Jeep. This year, we aim to display our unmatched off-road capability in style, with innovative vehicles and unforgettable experiences.”

This year’s impressive spectacle will feature seven brand-new, one-of-a-kind Jeep 4×4 concept vehicles, expertly crafted by the imaginative minds at Jeep and Jeep Performance Parts (JPP) by Mopar. These vehicles pay homage to the heritage of Jeep while boldly stepping into the future of off-roading.

Darren Bradshaw, Senior Vice President of Stellantis Parts and Services – North America, emphasised the significance of the event: “Moab’s challenging terrain allows us to showcase our authentic, factory-backed Jeep Performance Parts, which are engineered to enhance performance while ensuring the perfect fit and function.”

But it’s not all about the show. Jeep is also committed to preserving the breathtaking landscapes where we love to roam. This year, Jeep brand employees will once again join forces with the Red Rock 4-Wheelers and the Bureau of Land Management in a trail cleanup initiative. Together, they’ll work to clear litter, restore rock walls, and repair any damages along some of Moab’s most beloved routes—a true testament to Jeep’s dedication to responsible off-roading.

The excitement of Easter Jeep Safari doesn’t stop at the vehicles. Incoming attendees can expect a slew of immersive experiences that promise to ignite the adventurer within. Here’s a sneak peek at this year’s star-studded lineup of concept vehicles, set to be showcased at Walker Drug on April 17-18:

With so much on display, this annual pilgrimage to Moab promises thrilling experiences for both seasoned veterans and budding enthusiasts. Buckle up and get ready to celebrate the spirit of adventure—because this Easter Jeep Safari is bound to be unforgettable!

To find out more about the incredible lineup and unique events, head over to jeep.com/jeep-life/concept-vehicles.html.