The German oil and additives manufacturer is increasing its market share as the popularity of LIQUI MOLY vehicle care products soars.
When it comes to lubricants and additives, LIQUI MOLY is a world-renowned brand whose repertoire extends to care products for all types of vehicle: in the air; on the water; on and off the road.
Günter Hiermaier, Managing Director of LIQUI MOLY, says: “as far chemicals for vehicles are concerned, we cover most bases including a lineup of high performance care products.”
Boats, cars, trucks, bicycles and motorcycles are generally built using the same materials: paint, metals, plastics, textiles, glass and rubber. LIQUI MOLY has a dedicated product for cleaning, conserving and protecting each surface.
“We have solutions for all seasons regardless of whether you need to remove insects, brake dust, salt or tar. Or maybe you just want to bring out the surface shine and lustre while protecting your investment. We take our customers seriously and focus our attention on supplying easy to use and effective products.”
LIQUI MOLY is amongst consumer favourites and continues to make it to the podium in reviews and tests conducted by the popular German automotive magazines – even when the contenders only specialise in care products.
Günter Hiermaier continues, “we’re in the same league and have succeeded in building significant acceptance for our brand which, of course, is hugely beneficial to our retail partners.”
This year the Ulm-based company is emphasising their care products as the third string in their bow and anticipates a boost in sales. With spring upon us, LIQUI MOLY is positioning its portfolio at the forefront as people take time to spruce up their vehicles.
ABOUT LIQUI MOLY
With around 4,000 products, LIQUI MOLY offers a range of automotive chemicals that is unique worldwide in terms of width and depth: Motor oils and additives, vehicle care and service sprays, greases and pastes as well as adhesives and sealants.
Founded in 1957, LIQUI MOLY develops and produces oils and additives exclusively in Germany. Sold in over 150 countries, the portfolio generated a turnover of 611 million Euros in 2020.
