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The Brands We Trust at Adventure Southside 2021

It’s been a pandemic eternity since the overlanding community had the opportunity to go to an exhibition. So, with the Adventure Southside in Friedrichshafen about to open its doors from August 20th to 22nd, it’s fair to say we’re all getting a little bit excited.


Not only is this the first show this year, this is also the first time, the team behind Overland Journal Europe are presenting “The Brands We Trust” in the @overlandeurope Hall.

the brands we trust

MOTORCYCLE, 4X4, TRUCK


THE PAST: the oldest exhibit is 73 years old – a 1948 Land Rover Series 1. In 1956, six students arrived in Singapore after completing what was considered one of the longest land journeys possible. First Overland – the journey, and the book of the same name, that has inspired countless adventurers. Several original Camel Trophy contenders represent the ultimate overlanding challenge.


THE PRESENT: contemporary models from Land Rover, Mercedes Benz, KIA, Royal Enfield and Iveco. Whether you are looking for something as a basis for an extended worldwide expedition, or to expand your horizons during your vacation, or just for a family weekend escape, we are presenting a very varied lineup. Matzker, the Land Rover specialists, are presenting a number of vehicles and modifications to enhance your journey.


THE FUTURE: we don’t need a crystal ball to see that something new is about to shake up the 4×4 market. The INEOS Grenadier is the highlight of the vehicle collection and this is the first time the overland community will have a chance to see one of the prototypes live. With the order books about to open, this is an opportunity to be at the front of the queue.


GEAR


Tyres, solar, electronics, water filtration, tents, navigation, storage, medical training, clothes, radio communication, e-bikes and more. A wide range of equipment we have used on tours in the past, and are planning to use in the near future, is on display: Our team is ready to share their impressions with you.
We are also being supported by some of the manufacturers, so that you discuss your specific needs and they can help you find the best solution.


DESTINATIONS


When we want to explore remote terrain and learn about the country, its history and its culture, we approach local, experienced guides.


We’ve invited José Almeida from Dream Overland to join us on Saturday the 21st and Sunday the 22nd. In 2019, José was our man on the ground when we spent several months exploring Portugal’s back country and uncovering its heritage. Come and talk to him and discover the opportunities he has to offer in one of the most fascinating countries.


Konrad Fobbe of Special Adventure is also joining us to present some of the guided tours he has on offer.


COMPETITIONS


With prizes valued at a total of more than €8.000, there are plenty of reasons to take part in the raffles being held throughout the duration of the show.


JOIN US


Be part of the conversation. We are all looking forward to being able to travel again and an overlanding doesn’t always mean going to far distant continents. An adventure can involve a weekend away close to home or a two-week vacation in a different country. Europe has so much to offer – after all, that’s why people from every nation around the world come here.


Join the @overlandeurope community. We promote environmentally responsible vehicle supported travel.

Picture of Mike Brailey

Mike Brailey

Born in the UK, Mike went to school in England and France before hiking across most of Europe in his early twenties. With a background as a photographer and engineer in the automotive industry, he has worked in Europe, the Middle East, South Africa, Southeast Asia and the Americas. His heart beats for classic cars and motorcycles, favouring an expedition equipped 1963 Land Rover Series IIA for overlanding. He is an outdoor enthusiast and, in 2016, followed his vocation to become an adventure journalist.

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