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INEOS Automotive has launched its first limited edition model, the Grenadier 1924, to celebrate the first 100 years of the iconic clothing brand Belstaff. Available globally from June 26th 2024, only 1,924 vehicles will be produced, each bearing a unique production number and distinctive Belstaff centenary regalia.
Belstaff has already played a significant role in the Grenadier’s rising insofar as two feature packages bear the titles Trialmaster and Fieldmaster – names more commonly associated with styles of jackets. The Grenadier 1924, which takes even more cues from the enduring clothing brand is immediately recognisable by its Magic Mushroom livery, exclusive gloss black diamond-cut 17″ two-tone alloy wheels, a dechromed black grille and dark grey front and rear skid plates.
Based upon the flagship Fieldmaster package, the Grenadier 1924 has a dark green finish on the dashboard, instrument consoles and door cards, while the steering wheel, handbrake grip and passenger grab handle are embellished with black saddle leather trim, and the headlining is finished in dark grey.
Lynn Calder, CEO of INEOS Automotive, comments: “Style that lasts a century deserves to be celebrated and the Grenadier 1924 is both great looking and a seriously assured drive. Belstaff has been trusted by generations of bikers, sportspeople and trend setters, so we know we’re in good company.”
Both divisions of the INEOS portfolio, Belstaff and INEOS Automotive, share the same philosophy to produce authentic, high quality products that are designed and engineered to last. The Grenadier 1924 will have its public debut at a centenary event between May 24th and 28th in Stoke-on-Trent, the city where Belstaff was founded. Taking over one of the city’s famed potteries, Belstaff will present an immersive brand experience, including a display of rare pieces sourced from around the globe. The weekend will also host talks, screenings and workshops, and will be open to members of the public, as well as VIP guests, collectors and members of the Belstaff community, past and present.
The Grenadier 1924 will be available to order from the website and all authorised INEOS retailers from June 26th 2024.
PODCAST
Don’t forget to listen to our new podcast episode which features an interview with Mercedes and Andy Lilienthal who drove the Grenadier to its first competitive win at the Alcan 5000 Rally earlier year.
